First introduced to the world in the 1950s, frozen pizza is an ideal food form for people with an oven, microwave, or aversion. The future is frozen, and unless it’s warmed by cold food, it’s not cold.
According to the report The India frozen pizza market is accounted to US$ 550.0 Thousands in 2019 and is expected to grow at a CAGR of 14.8% during the forecast period 2020 – 2027, to account to US$ 1,842.2 Thousands by 2027.
The first frozen pizza brand on the national market that debuted in the 1950s was Celentano Brothers, but Totino first became famous in the business. In 1951 Rose and Jim Totino opened one of the first pizzerias in Minneapolis (still there).
The food and beverage industry is all companies involved in the processing, packaging and distribution of raw food ingredients. This includes fresh cooked and packaged foods, alcoholic and non-alcoholic beverages.
The India Frozen Pizza market is growing along with the Food and Beverages industry, but the market is likely to slow down its growth due to the shortage of skilled professionals, suggests the Business Market Insights report.
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The India frozen pizza market by crust type has been categorized in thin crust, thick crust, and others. Thick crust pizza is made by rolling the dough of a pizza into thick sheets, and thus, this type needs more cooking time than thin-crust pizza types. It uses thicker ingredients and thicker dough, requiring different water-to-flour ratios, which helps increase the viscosity of dough. Frozen thick crust pizzas are usually prepared with more toppings than thin crusts, due to which people have developed likeliness toward thick crust frozen pizza.
Based on toppings, the India frozen pizza market has been segmented into vegetables toppings and meat toppings. Under toppings segment, vegetables toppings are the leading segment in the India frozen pizza market. Frozen pizza with vegetable toppings is one of the most loved dishes by kids and adults in India. This fast food is usually made delicious with ingredients like onion, capsicum, broccoli, cauliflower, carrot, spinach, olives, sauces, tomatoes, and cheeses, along with additional herbs and spices to add more tastes and flavors. The vegetable frozen pizza is widely available in various supermarkets and hypermarkets in India.
These factors are expected to offer broad growth opportunities in the Food and Beverages industry and this is expected to cause the demand for FROZEN PIZZA in the market.
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INDIA FROZEN PIZZA – MARKET SEGMENTATION
By Crust Type
- Thin Crust
- Thick Crust
- Meat Toppings
- Vegetable Toppings
By Distribution Channel
- Dot Berrys
- Amy’s Kitchen, Inc
- Ushvina Foods
- Convenio Foods International Private Limited
- Iceland Foods India Private Limited
- Amul (GCCMF)
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