Asia Pacific Womens Lingerie Market to Witness an Outstanding Growth by 2027

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Market Introduction

Women’s lingerie refers to a category of women’s apparel that includes clothing such as sleepwear, brassieres, knickers or panties, and lightweight robes. The concept of women’s lingerie was developed during the late 19th century, along with the visually appealing fashionable undergarments for women. Beautifully crafted and flattering lingerie casts a positive effect on the mind and body of women. They help in boosting the confidence and self-esteem of women wearing them on. Some women lingerie like brassiere and G-string usually appear tight when worn and helps in enhancing the shape of the body.

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Market Overview and Dynamics

The Asia Pacificwomen’s lingeriemarket is expected to reach US$ 15,968.43Mn in 2027from US$ 7,029.70Mn in 2018. The market is anticipated to grow with a CAGR of 9.7% from 2019 to 2027. Factors driving the market growth include fast changing consumer preferences for fashionable apparel productsand growth of e-commerce industry to boost its demand in the Asia Pacificmarket. However, the volatility in the prices of raw materialis likely to have a negative impact on market growth.

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Effect of Covid-19 on Asia PacificWomen’s lingerie market

The ongoing COVID-19 outbreak began in Wuhan (China) in December 2019, but later it spread to all the parts of the world. The Asia Pacific consumer goods industry is adversely affected as it is suffering from various disruptions such as supply chain breaks, lockdowns, travel bans, and business shutdowns. The COVID-19 is anticipated to cause a loss of more than 3 Billion in the Asia Pacific region. The government of Asia Pacific is taking possible steps to reduce its effects by announcing lockdown, and thus, impact the revenue generated by the market. The Airports Council International (ACI) Asia-Pacific warned that the prolonged duration of the COVID-19 would drastically impact the region’s airports’ connectivity and economic sustainability, significantly restricting them from achieving previously forecasted growth prospects. Such closures are anticipated to negatively impact market growth in the coming period. Till now, India has the highest number of COVID -19 confirmed cases.

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Key Market Segments

In terms of type, the brassiere segment is expected to hold the largest market share of the women’s lingerie market by 2027. In terms of material, in 2018, the cotton segment held the most significant market share of the women’s lingerie market in Asia Pacific. In terms of distribution channel, in 2018, the specialized stores segment held the most significant market share of the women’s lingerie market in Asia Pacific.

Major Sources and Companies Listed

Some of the major primary and secondary sources for Asia Pacific Women’s Lingerie market included in the report are Gap Inc., Triumph International, Hanesbrands Inc, Jockey International, Inc., Hunkemöller International B.V., MAS Holdings, PVH Corp, L Brands, Chantelle Group, and Hanky Panky.

Reasons to buy the report

  • To understand the Asia Pacific women’s lingerie market landscape and identify segments that are most likely to guarantee a strong return
  • To stay ahead of the race by comprehending the ever-changing competitive landscape of the Asia Pacific women’s lingerie market
  • To efficiently plan merger and acquisition, and partnership deals in Asia Pacific women’s lingerie market by identifying market segments with the most promising probable sales
  • To take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment from the market
  • To obtain revenue forecast for the market based on various segments from 2018 to 2027

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