High Demand for Europe Car Rental Service Market Research Reports Results in Business Market Insights Launching Subscription Plans

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The Europe car rental services market is mainly driven by the growing number of car rental services in the region as various established companies are focusing on providing the services to their customers. In addition, the growing spending power of the people and changing lifestyle are also powerful factors that are driving the growth of the Europe car rental service market in the region. Growing tourism activities and constantly rising tourism budget have supported the growth of the car rental services market.

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A car rental services company rents automobile for short periods of time for a charge. It is usually organized with several local branches that enable the user to return the vehicle at a different branch and primarily located on airports and or non-airport areas and often complemented by a website enabling online reservations. Today, car rental service companies made available various types of cars such as mini & economy, compact & intermediate, standard, full size, premium, luxury, and special at on-airports, railroad stations, hotels, and other locations. Previously business for car rental was operated on-airport location only. Nonetheless, from the last few years, the car rental service industry is also having non-airport locations as well, which includes outstation, inner-city, countryside, and intercity.

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By Technology Fitted

• Smartphones

• Black Box

• Dongles

• Others

By Policy Type

• Pay-As-You-Drive (PAYD)

• Pay-How-You-Drive (PHYD)

By Country

• China

• Australia

• Singapore

• Rest of APAC

Automotive UBI Market – Companies Mentioned

• Allianz SE

• Assicurazioni Generali S.p.A.


• Liberty Mutual Insurance Company

• MS&AD Insurance Group Holdings, Inc.

• Octo Telematics S.p.A

• Sierra Wireless, Inc.

• TomTom Telematics BV

• Unipolsai Assicurazioni S.p.A.

• Vodafone Automotive S.P.A.

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