Teeth Whitening Market

Teeth Whitening Market Global Industry Analysis, By Manufacturers, Segmentation, Application, Demand And Forecast By 2027

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The Teeth Whitening market report by The Insight Partners unfolds the current market landscape rationally on the basis of Product, Distribution Channel, Geography, giving a broad view of the major market developments, key market initiatives, and ongoing market trends during the forecast period.

The teeth whitening market is anticipated to reach US$ 8,408.70 Mn in 2027 from US$ 5,857.61 Mn in 2018. The market is anticipated to grow with a CAGR of 4.2% from 2019-2027.

The report provides trends prevailing in the global teeth whitening market and the factors driving the market along with those that act as hindrances. The market for teeth whitening is expected to grow, owing to factors such as rising awareness for oral hygiene, increased adoption of home teeth whitening kits and technological advancements in teeth whitening products. Moreover, the boom in cosmetic dentistry are likely to have a positive impact on the growth of the market in the coming years.

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Key Players:

  • Brodie & Stone
  • Johnson & Johnson Services, Inc
  • Colgate-Palmolive Company
  • Procter & Gamble
  • Unilever
  • GlaxoSmithKline plc
  • CCA Industries
  • Supersmile
  • Henkel
  • Church & Dwight Co., Inc.

Strategic Insights

Growth strategies through several organic and inorganic such as approvals, product launch, agreements, and partnerships have been witnessed in the market of Teeth whitening. For instance, in September, 2018, Procter & Gamble Co. have introduced a new Crest toothpaste formula that help to reverse gum disease and boost the repair of weakened enamel. It is now available in Intensive Clean and Advanced Whitening varieties, which can be purchased from drug and grocery stores as well as mass retailers and e-commerce sites.

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Global Teeth Whitening Market – By Product

  • Whitening Toothpaste
  • Whitening Gels and Strips
  • White Light Teeth Whitening Device
  • Other Products

Global Teeth Whitening Market – By Distribution Channel

  • Offline Sales
  • Online Sales


  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • UK
    • Spain
    • Italy
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
  • South and Central America
    • Brazil
    • Argentina

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