The Australia and New Zealand fruit tea market size is expected to reach USD 5.1 billion by 2027, expanding at a CAGR of 9.6% over the forecast period.
Fruit tea is a delectable infusion of fruit flavors, and it can be enjoyed both as a cold as well as a hot beverage. It is prepared by the decoction or fermentation of fruits, flowers, spices, and herbs in hot water. Depending on the ingredients, fruit teas are densely packed with vitamins and antioxidants and hence are consumed for strengthening the immune system and cleansing the body of toxins. Fruit tea instant mixes are added to liqueurs, fruit beers, lattes, ice drinks, etc.
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The fruit tea market is growing at a faster pace over the past few years owing to factors such as the significant shift of the consumers towards healthy food and beverages in developed and developing countries and rising demand for innovative flavored beverages by the consumers. Rising awareness about the health benefits of fruit tea is projected to boost market growth. Moreover, the introduction of new flavored fruit products in the market provides a huge market opportunity for the key players operating in the market. However, lack of awareness about the products in developing countries is projected to hamper the market growth over the forecast period.
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Fruit Tea Market Involved Company Profiles
– Apeejay Surrendra Group
– Dilmah Infusion
– Harney and Sons Fine Teas
– J.J. Darboven GmbH & Co. KG
– Martin Bauer Group
– R. Twining and Company Limited
– Tata Australia and New Zealand Beverages
– The Hain Celestial Group Inc.
– The London Tea Company
– The Stash Tea Co.
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