Children’s Cosmetic Market Growth due to Demand for Organic Cosmetics

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Market Analysis

The global children’s cosmetics market is predicted to touch USD 23.57 billion at an 8.66% CAGR between 2019-2024, reveals the latest Market Research Future (MRFR) report. Cosmetics are products that people put on the body to look more beautiful. It is available under different categories such as eye products, face products, lip products, perfumes, and others. The demand for cosmetics is not limited to adults only. Today, children’s cosmetics are also available that have been specially made with natural ingredients to suit their delicate skin. 

Various factors are propelling children’s cosmetics market growth. These factors, as per the new Market Research Future (MRFR) report, include increasing consumer awareness about child health, rise in disposable income of parents, innovation and development in products, increasing awareness regarding the impact of chemical products on children’s skin, and growing demand for organic cosmetics. 

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Market Segmentation

The MRFR report provides an all-inclusive segmental analysis of the children’s cosmetics market on the basis of category, product type, and distribution channel.

Based on the category, the children’s cosmetics market is segmented into conventional and organic. Of these, the conventional segment will have the largest share in the market over the forecast period chiefly on account of the low cost of products and easy availability. On the other hand, the organic segment is predicted to grow at the highest CAGR owing to the increasing popularity of paraben and chemical-free cosmetics that are made from natural sources. 

Based on product type, the children’s cosmetics market is segmented into lip products, eye products, and face products. Of these, the face products segment will dominate the market over the forecast period owing to the growing popularity of face products, especially loose powder, compact powder, and foundation. Moreover, face products are used widely compared to any other makeup items. The lip products segment is predicted to grow at the highest CAGR. Today there are various types of lip products available in the market, such as lip gloss, lip balms, and lipsticks. Most market players are providing innovative packaging and numerous colors in lip products to grab the attention of children easily. 

Based on the distribution channel, the children’s cosmetics market is segmented into non-store based and store-based. The store-based segment is again segmented into specialty stores, hypermarkets, supermarkets, and others. Of these, the store-based segment will lead the market over the forecast period owing to high product appeal and strong vendor networks. On the other hand, the non-store-based segment will grow at the highest CAGR due to the increasing preference of consumers for online purchase and technological developments in the eCommerce industry. 

Regional Analysis

By region, the children’s cosmetics market report covers the latest trends and growth opportunities across Europe, the Asia Pacific, North America, and the Rest of the World. Of these, Europe will lead the children’s cosmetics market over the forecast period. This is chiefly on account of customers’ high spending power in the region and the presence of top cosmetics manufacturers. Moreover, the presence of a good number of retail stores in the region compared to other parts of the world is also boosting the market growth. 

The children’s cosmetics market in North America is predicted to grow at the fastest pace over the forecast period chiefly on account of the growing awareness of people about the benefits of using children’s cosmetics that are organic. 

The children’s cosmetics market in the APAC region will have significant growth over the forecast period, and that in the RoW will have a steady growth. 

Key Players

Major players profiled in children’s cosmetics market report include Townley Girl (Australia), Disney Princess (China), Korea Lies (China), Children Love Health (Australia), Miss Nella (Australia), Candy Color Cosmetics (China), Foshan Akia Cosmetics Co., Ltd. (China), Shenzhen Zhichun Biotechnology Co., Ltd. (China), Baby Magic (US), Zero to Seven Inc. (South Korea), Sebapharma (India), Johnson & Johnson Inc (Canada), L’Oréal S.A. (France), Pigeon Corp (US), and Shiseido Company Limited (Japan). 

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Industry News

August 2019: DefineMe and Disney have unveiled the launch of a new perfume that has been inspired by the much-loved kids’ film “The Little Mermaid”. The fragrance will have a beachy scent that is blended with ingredients such as lilac, jasmine bergamot, and neroli. The bottle will be modeled after Ariel and will resemble the green mermaid tail of the character. 

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