The sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Mobile Augmented Reality Market Size. The growth sectors of the Mobile Augmented Reality Market Size are identified with precision for a better growth perspective.
The global mobile augmented reality market is growing rapidly.With the proliferation of smartphones among users which is boosting the demand of mobile augmented reality solution due to increasing use of high speed of internet connectivity. Apple Inc. has acquired augmented reality startup company, Metaio in the year 2015. This acquisition would provide Apple a broader set of technology and network to work for augmented reality applications. For instance, with the use of smartphones and advanced technology, the augmented reality application are being experienced at the location where it makes the most sense. The advantage of mobile augmented reality application could never be limited to a specific geographic place.
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The advanced cloud based solution is propelling the market growth of the mobile augmented reality across the globe. The increasing need of IT industry which is propelling the mobile augmented reality growth to a large extent due to increasing penetration of augmented reality applications among users. Qualcomm Inc. has announced their agreement with Guangdong Oppo Ltd. on August 2016. Both companies have entered into 3G/4G patent license agreement for the market of China. Smartphones are widely used among users and with the latest features in the applications which is fuelling the mobile augmented reality market growth and is estimated to gain momentum in the coming years.
According to the Market Research Future Analysis, the global mobile augmented reality market is expected to reach USD ~70 billion by the end of forecast period at a CAGR of ~61%.
Market Research Future (MRFR) recognizes the following companies as the key players in the global mobile augmented reality market: Qualcomm Inc. (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), Blippar (U.K.), Infinity augmented reality (Israel), Apple Inc. (U.S.), DAQRI (U.S.), Samsung electronics Ltd. (South Korea), Google Inc. (U.S.), Elsevier (Netherlands), Intel Corporation (U.S), HCL Technologies Limited (India), CORDIS (U.S), and Catchoom technologies (Spain) among others.
By region, the global mobile augmented reality market is analyzed across key geographies namely North America, Europe, Asia Pacific among others. In North American region, the mobile augmented reality is gaining demand from various sectors including Telecommunication, Gaming & entertainment, enterprises and others. Each of these regions is analyzed on the basis of market findings across major countries in these regions for a macro-level understanding of the market.
The global mobile augmented reality market is segmented into component, applications, end-users, and region. The component is further segmented into hardware and software. Further, the hardware is sub-segmented into 3D graphics system, GPS system, wireless network, displays, sensors and others. The deployment are segmented into On-Premise, on cloud. The applications are segmented Telecommunication, Gaming & entertainment, enterprises (E-commerce, advertising and healthcare), and public sectors (Education, Government, Military) and others. The market is spanned across regions including North America, Europe, Asia Pacific, and rest of the world.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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