Specialty Frozen Bakery Market Trend | COVID – 19 Outbreak, Overview and Forecast to 2022

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Market Overview

Specialty Frozen Bakery products have been perceiving an augmented demand mainly due to the growing popularity of artisanal bakery products. Lower temperatures during freezing enhances shelf life of the products. Consumers are increasingly buying the artisanal baked products to enhance flavor to their kitchens, encouraging bakers to find new ways to match with consumer preferences. This is further opening opportunities for Specialty Frozen Bakery to reach across regions worldwide and cater to more consumers. All these factors have a positively impacted the market growth of Specialty Frozen Bakery escalating it to the ascended heights on the global platform.

Availability of variety of Specialty Frozen Bakery Market Trend has increased the popularity and consumption of these products among consumers in developed regions. High focus on R&D has led to innovations in bakery products by increasing the shelf-life of the product and enhancing the nutritional value. Key drivers contributing the market growth include increasing demand for the ready to eat foods owing to the consumer preferences and increasing demand for bakery products with high shelf-life etc. Conversely factors such as production energy and other manufacturing costs, labour cost, price volatility of the raw materials, time consuming production process and technology changes are expected to restrict the market growth.  However, technological innovations are expected to propel the market growth during the forecast period.

Increase in demand of specialty frozen bakery from quick service restaurants and foodservices will drive the global specialty frozen bakery market during the forecast period. Other factors that will contribute to the market growth include growing urbanization, changing consumption patterns, and traction towards convenience foods.

Competitive Analysis 

Global Specialty Frozen Bakery Market Trend of appears to be highly competitive the presence of many large and small key players. The key strategies traced from the analysis of recent developments of the key players include Product Launch, Agreement & Partnership, Acquisition, and expansion.

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Flowers Food Inc. (US) has made maximum acquisitions followed by Aryzta AG from last few years. From 2011 to 2015 Flower Foods has acquired Tasty Baking Company, Lepage Bakeries, Wonder, Merita, Home Pride, Butternut, Alpine Valley Bread Company, Dave’s Killer Bread (DKB) and Roman Meal trademark. Whereas Aryzta AG has acquired United Agri Products (UAP), Rigby Taylor, Klemme, Agroscope, and Picard.

Market Segments

Global Specialty Frozen Bakery Market is segmented in to 4 Key dynamics for an easy grasp and enhanced understanding.

By Type :   Comprises – Bread rolls & Artisan Loaves, Sweet Baked Goods & Morning Goods, Pizza Crust, Savoury & other

By Customer-Type:   Home makers, Industrial, and others.

By Distribution Channel: Quick Service Restaurants, Foodservice, Large Retail, Convenience / independent retail, and others

By Regions: North America, Europe, APAC and Rest of the World.

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Regional Analysis 

In terms of value, Europe holds major market share in specialty frozen bakery market but in upcoming years North America will capture majority of market share due to increasing consumption of sweet baked goods in North America. Rest of World will witness higher growth rate followed by North America during the forecast period as popularity of specialty frozen bakery products is increasing in countries like Turkey, Brazil and South Africa. Rise in number of high end bakery shops have created a fast growing segment catering to modern discerning consumer demanding best in class patisserie goods, and varied products from across the world which is supporting specialty frozen bakery market.

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